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Welcome to Yun-Oh's Digital World!

This is a digital sanctuary of Yun-Oh Whang.

I am an assistant professor of marketing at Kansas State University. My research interest includes consumer information processing, consumer-product relationship, technology in marketing, and sports marketing.

This web page is designed to help my students, colleagues, and friends keep in touch with me and get a glimpse of what I think and do. I hope you have a better understanding of me as a person by visiting this virtual home of mine.

Teaching

Kansas State University has an excellent course management system called K-State Online, which is developed in-house. All my courses are managed through it, so I am just posting my syllabi here for anyone who would want to take a look at them. These are the courses I taught over the years, and some of them were taught when I was at University of Southern California as a doctoral student and University of Central Florida as an assistant professor before joining K-State.

Undergraduate Course

MBA Course

Ph.D. Seminar

Marketing Theory

Research

Curriculum Vitae (Fall 2006)

And some more...

As an academic, I love to write. Here are some essays I wrote in my spare time. These are simply my thoughts, nothing more. You can consider this section as my blog, but I don't update this page everyday. Just come back time to time if you are interested in what I think. The topics I will write about include business, marketing, technology, culture, sports, and entertainment. Please don't expect something that is equivalent to newspaper article or column. I don't spend much time doing research on the topic, and simply write what I have in mind based on what I know at the moment.

Essays (coming soon...)

Photograph of The Week

I love taking pictures... Sometimes I just look for beautiful sight, and some other times I take my camera, tripod, and telescope outside in the middle of night and take some pictures of the night sky.
I will post a picture once a week here for your viewing. I hope you enjoy it!

A composite picture of Saturn. It is taken as a video using 6-inch Newtonian telescope and Sharp digital camcorder using a eyepiece projection. The video file is decomposed to individual frames (total of 217), and stacked using AstroStack 2.0 on a Pentium 4 2.54GHz. You can see the Cassini Gap on the ring and the Saturn body shows some details as well. It is amazing what technology can do these days. I never imagined taking this kind of picture with a 6-inch telescope when I first got into star gazing about 30 years ago.