The AMA's Sports and Special Events Marketing Special Interest Group invites you to join an email discussion list for the on-line discussion of sports marketing related topics. You do not have to be a member of this SIG to join.

The purpose of this list is to facilitate the sharing of information among those interested in sport and event marketing issues. Appropriate topics to send to the list include, but are not limited to, sport and special event educational questions and ideas, sport and special event research questions and ideas, notices of upcoming meetings that would be of interest to this group, notices of calls for papers that would be of interest to this group, and job openings in the sports and special event marketing field (academic or practioner related).

Messages that solicit money or offer goods or services for sale are not appropriate for this forum.

We look forward to having you as a member of the discussion group.

To subscribe send an email message addressed to:

Include in the body of the email the words "sub sportmktg-ama" (without the quotes). You will be sent an email asking you to confirm your request and after that you will be registered for the list and will receive some subscription information by email (how to send messages, how to get off the list, etc.).

Please contact Kevin Gwinner at if you have any questions regarding this list.